marketing

That’s the question I suddenly ask myself after I’ve been on hold for 13 minutes. Thirteen minutes with a faceless woman who spells my name wrong, three times. Who can’t find my order for 6 minutes (see above re misspelling), and who does not make me feel confident that the order, once placed, will be correct.

And what am I ordering?

Faceless woman.

Bookmarks. Customized bookmarks that feature my book and links to my book as well as my blog.Now, see where I’m leading?

Who wastes their time on faceless people after creating a bookmark for hours (oh yes, it took me a total of over 8 hours in front of the computer cursing, screaming, pulling out my hair and scaring the dog) while the ‘easy to use’ website crashed, burped, blinked, and generally made my life hell as I chose colors, downloaded my book cover, and then added text.

Scared dog – see him rolling his eyes at me?

Self-involved people, that’s who waste their time on these frustrating tasks. I never ever considered myself one of those people who think only of themselves – those kind of self-important people who are clueless about the world around them.

But. Gulp. Have I just described writers?

We sit in a room by ourselves and make up people, imaginary people with whom we use up (some would say waste) a lot of our time and energy.

We join our friends at a café but our eyes glaze over during the intense conversations about….life…. while in our heads we plot the next chapter in our imaginary characters’ lives.

We create blogs that talk about ourselves, and our writing, and our characters, so that everyone will know about our work when we publish. (Thank you, Karen Elliott for featuring my “A Brave New World” post on your Word Shark blog today!)

SEE??

We go on Facebook and post ‘Buy my book!” or “Like me and my blog and my newest publication.”

We spend our time marketing our books and stories, creating bookmarks and accepting invitations to women’s groups and book clubs, and library workshops to talk about ourselves, and our writing and our books and…

Oh dear.

Writers must have big egos!

I sit back in my chair as the faceless lady takes my credit card number, and I realize I’m a self-involved, heartless soul, despite my years of parent-ing and wife-ing and attempting to be a good sister and daughter and meditating peace and good will to all.

But perhaps those of us with a passion, those of us who believe in what we do, whether it be writing fiction or skiing down a mountain or collecting antique cars or hitting a small ball on a long stretch of hilly grass, perhaps we all stroke our egos to allow ourselves to believe (and to encourage others to believe) in what we do.

And what, exactly, do we do?

We make up people – but in doing so, we help ourselves and our readers to understand life just a fraction better. To understand what makes us humans work (or not work) in the scheme of this confusing universe.

So really (my big ego says) we writers are quite important.

Perhaps I should have ordered 200, instead of 100, bookmarks… 🙂

Oh boy, is this hard. I’ll just share with you right now that I am not comfortable writing this post. Okay, here I go, here I go….

I’m almost ready to publish my book, The Right Wrong Man.

The genre? Romantic suspense. But who likes labels? The book is a fun page turner, spell-binding, sexy, with a main character who is flawed (after all, aren’t we all?) and funny at times, clueless at others, and interesting enough that you (the reader) will want to follow her down her own little rabbit hole and see the horrible mess she’s in.

Well, there, that wasn’t so difficult to publicize (also known as hype, tout, flaunt, plug, oh my gosh so many words under “to market”).

I’m a writer, not a promoter. (That’s sort of like saying “I’m a lover, not a fighter.”) I like the idea of taking the high road (you know, I just love the creative process, not the hard-as-nails side of advertising and marketing).

writing process, writing, publishing, marketing, all-terrain highway

The all-terrain highway of writing.

But writing now is an all-terrain highway. The ups, the downs, the writing, the selling.

So I’m proud to shout out I’VE WRITTEN A GOOD BOOK! I love Meredith, my main character. I’m fascinated by the right wrong men in her life, Gregory and Parker. (Or are they the wrong right men?)

Either way, I’ve written the book and edited it and drafted it 2 or 20 or 33 times. My novel has been read and edited and reviewed and critiqued by men and women who all exclaim, “WHAT A GREAT READ!”

The cover is complete, the formatting from Word to Kindle is just about there, and all I need to do now

Is.

Market It!

Ack, but that’s the HARD part.

Can you believe that? Writing a book is supposed to be the most difficult component of publishing.

Making up a character (but truly, that was easy, because Meredith just popped on the page for me);

Finding and following a plot (well, again, I had no idea where Meredith was going, but before I knew it, she flew away from her comfy home in Boston to visit a stranger in a yacht off of St. Thomas and before she knew it…oh, never mind, you have to read the book to find out);

Getting to ‘The End’ (but you know what? The pages just flew on the tip of my pen from page 1 to 286).

Easy peasy.

Just a gallon of sweat, a bucket of blood.

But now, to market, to market.

If you have any suggestions on how to promote The Right Wrong Man, please pass them on.

Just remember, I’m kind of low on blood right now…